With each passing year, companies seek new ways to attract customers. At the same time, those who outsource services also look for ways to find the best suppliers, who offer quality and reliable work. In both cases, the digital market is a reality for achieving fast and assertive results.
Marketplace vs. e-Commerce
The marketplace is an optimization tool widely used in developed economies, such as the United States, for example. In emerging and underdeveloped countries, it is still a young and little-used technology.
In the society we live in, it is essential to be present in the digital environment, especially for sellers. Despite this, setting up an e-commerce site is not always advantageous, as it requires a high investment and a lot of time to maintain and promote the site.
An alternative is to be part of a B2B (Business to Business) marketplace, such as Marketplace ME, for example.
5 benefits of being part of a B2B Marketplace
Security
Join an e-commerce that has Supplier Verification Seal, an important item for both sides of the chain (buyers and suppliers).
Buyers can check the status of active companies on the marketplace and choose new supply sources for their processes with greater confidence. Sellers gain credibility on the platform and increase their chances of closing good deals.
Process simplification
Finding customers and suppliers is not easy. It requires extensive market research, price comparisons, definition of selection criteria, among other processes. In addition, the complexity of B2B sales is greater than B2C (Business to Consumer) due to environmental, financial, and compliance aspects that are considered in a commercial transaction.
When a company is negotiating with another, many sectors and people end up getting involved in the process of qualifying and approving a partner. With the marketplace, the customer has an easier time finding more suitable supply sources and negotiations become simpler and safer.
Exhibition
The marketplace works like a showcase. Therefore, being present on a platform increases the chances of a customer finding your company and getting to know your products and services.
It is important that the supplier keeps their registration up to date to be easily found in searches.
Control and Management
Platforms that have public quotation functionality allow supplier companies to receive notifications of opportunities generated by buyers and choose to participate in quotation processes, generating more chances of increasing sales.
The marketplace also makes it possible to manage processes and analyze performance through quotation, order and billing graphs.
Networking
By placing yourself in a digital environment with thousands of other registered companies, you end up having contact with people and organizations that you would never have the chance to meet.
Strengthening relationships and understanding how your competitors' offers and strategies work can make a big difference for your business.
If you were wondering whether or not you should be part of a B2B marketplace, we hope these 5 benefits have helped you decide the best way to increase your sales in 2020.
*Article by Fabrizio Tassitano, product director at Mercado Eletrônico.
Now that you've finished reading the article, how about doing business in a community that moves value? above R$ 85 billion per year? Click here and get to know the Mercado Eletrônico Marketplace!
See the article also on the portals Channel 360, Inforchannel e PropMark.
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