The market is highly competitive. In most sectors, companies compete for customer attention and preference. And to achieve this, the watchword is: automation of processes. Do more, in less time, at lower costs and with even better quality.
However, many managers wonder how the organization can achieve this goal. If this is also your question, you need to know the benefits of process automation for your company. Let's go!
The importance of process automation
Process automation means streamlining and optimizing the activities that generate an organization’s results. Its main objective is to “streamline” production: reduce work and execution time by replacing manual tasks with software applications.
When implemented, process automation ensures the following results:
- Fast production, ensuring customer satisfaction, who receives their goods or services in a shorter period of time. In addition, the company can obtain more contracts, as it can execute them in a reduced time.
- Quality assurance, because in a streamlined system, the number of errors is minimal and can be easily corrected. The improvement of the technique favors cost reduction, both by reducing time and by reducing the incidence of errors.
- Increased profit, as savings are made during the process, making it possible to serve a greater number of consumers at the same time
Therefore, process automation combines information technology and business management, with the purpose of optimizing the company's results and helping it achieve its global objectives.
To make it clearer how this automation contributes to your business, we have selected its main benefits for organizations. Do you want to know them?
1. Facilitates access and circulation of information
One of the important parts of process automation is the replacement of manual activities with specific software. With this exchange, the information used by the system becomes available to the entire company, facilitating its access and application.
This prevents one department from having to rely on information sharing from another. It also allows data to be consulted easily, avoiding communication failures and providing a broad view of the business.
2. Reduces production costs
In addition to promoting a more rational process and facilitating the correction of errors as they appear, automation generates considerable savings and reduces all types of waste that can occur in an organization: time, money, effort and resources.
Detailed automation is capable of mapping processes and identifying key points for improvement in production. And corrections made based on this data maximize results.
Another important point is that automation centralizes data and allows it to be accessed automatically by different sectors, preventing employees from wasting time on repetitive activities or double work. This makes it possible to shift employees and collaborators to more productive and strategic activities.
3. Enables safe and effective management
The rationalization and transparency of processes, as well as the availability of information organized on a single platform, allow company managers to have a more comprehensive view of how the organization operates.
From this new perspective, the ability to understand and integrate internal and external processes is expanded, since the decisions that need to be made are based on a whole scope of knowledge in order to increase the likelihood of effectiveness.
In this way, defining the points to be improved, the parts of the process that should be eliminated and the allocation of employees for better results, optimizes the work routine and guarantees better results.
4. Reduces working time
The rationalization of processes, access to information, facilitated communication and, above all, the computerization of tasks simplifies the performance of daily activities.
Without the need to perform purely bureaucratic or manual activities, the time taken to complete tasks is substantially reduced. In addition, employees can focus their energy and efforts on their actual functions, which allows for better use of human capital.
5. Enables new investments in prospecting
By reducing production costs, the company can allocate its resources to something essential for the growth of any organization: winning new customers.
However, at the same time that process automation allows this to happen, since it saves resources, it reduces the need to invest in large marketing actions.
It seems contradictory, but it's simple: by producing goods or services in an optimized way, the company is able to offer the market a better quality product, more accessible price and delivery in a shorter period.
The result of this? Customer satisfaction. And a satisfied customer, as we know, not only brings returns (which reduces the need to invest in marketing to restore the customer satisfaction rate), but also increases the chances of success. churn), but mainly recommends the service to its circle of influence. Thus, the company “gains” efficient word-of-mouth advertising.
6. Brings greater competitiveness
A streamlined and documented process facilitates ongoing review and results in process improvement. This makes it easier to make changes that speed up production or incorporate new technologies, contributing to the final result.
This leads to the creation of an improvement–evaluation–improvement cycle that allows the application of better and innovative practices in subsequent processes, thus increasing the company's level of competitiveness.
In addition to serving the consumer with superior quality goods or services, the company develops an excellent reputation in the market, which adds value to its product. The result is increased profitability.
7. Ensures compliance
Models governance Business practices connect administrative expectations to the reality of everyday corporate life. And without planning to implement these measures, it becomes increasingly difficult to achieve the expected results.
There is also no way to require that legal and regulatory standards, as well as policies and guidelines, be followed by everyone without first incorporating compliance practices into the company's culture.
With the automation of purchasing processes, everything that is being done is now in compliance with established standards. Every action carried out within an electronic platform is recorded for later consultation in a history, which can also be used in future audits.
In addition to practicality, management power, cost reduction, time savings and savings, automation gives the buyer autonomy and compliance, as they fit within the rules effortlessly – and without risk.
Sources: E-Commerce News, Online Administrators, Brazil Factor Portal, Business Consultant.