
Artificial Intelligence (AI) was one of the most talked about topics in 2023. Since the launch of ChatGPT, discussions about AI have skyrocketed.
Present in practically all sectors, AI is used by companies to automate tasks, improve process efficiency, analyze data and identify market trends.
And as AI becomes increasingly present in our daily lives, tools become more robust, faster and more sophisticated, solving simple and complex situations.
According to Peter Krensky, analyst and director at Gartner, the impacts generated by data science and Machine Learning will grow exponentially in all sectors, with predictive models and information more democratized, dynamic and data-centric.
In a press release, Peter Krensky also said that “despite the emergence of potential risks, several new capabilities are emerging.”
With technological advances that are transforming AI, new trends are emerging that promise to transform the way we interact with machines and systems.
Below, check out the main Artificial Intelligence trends for 2024:
1. Cloud data ecosystems
Gartner predicts that by 2024, half of new cloud deployments will use unified data sets with integrated solutions.
Therefore, organizations must assess their ability to address distributed data challenges and integrate external sources into their environment.
Cloud data ecosystems enable scalability, accessibility, cost efficiency, integration, security, and continuous updates.
These benefits make cloud data ecosystems an attractive option for organizations looking to improve data management and usage.
2. Process automation
Process automation is already a reality in many companies. However, by 2024, more people will have access to the benefits of AI in their daily work and decision-making.
Instead of wasting time and resources on operational tasks, professionals will be freed up to focus on essential responsibilities that only humans can perform.
In purchasing, for example, all stages of the acquisition of indirect, low-value items can be automated with the help of AI and Machine Learning (ML).
3. Generative Artificial Intelligence
With so many AI innovations emerging, businesses will have the opportunity to leverage the benefits of Generative AI in a more accessible and efficient way.
This can speed up information production, improve creativity, and even automate tasks that previously required a lot of time and resources.
As companies adapt to this technology, they can position themselves more competitively in the market, meeting the growing demands for personalized content.
4. Machine Learning Sophistication
Machine Learning (ML) seeks to develop algorithms capable of learning and making decisions based on data.
By 2024, the increasing sophistication of ML will allow machines to become increasingly autonomous and efficient, bringing countless benefits to a wide range of sectors.
Through the use of statistical methods and complex algorithms, ML is able to process large volumes of information, identify patterns and make accurate predictions.
Big Data, for example, which enables the analysis of large data sets, has become widely popular in recent years due to the increasing sophistication of ML.
5. More accessible and safer AI
By 2024, more people will have access to the benefits of AI as its cost begins to decline. Furthermore, AI will be a major driver of innovation.
AI security is also a concern in the technology field, which is why there are organizations focused on developing new technologies to protect AI systems from attacks.
Another trend is investment in making the capacity for understanding and responding to human language even greater, and making communication with humans more natural and concise.
6. Personalizing the consumer experience
Personalization through artificial intelligence uses machine learning to process large amounts of data and then analyze it to produce valuable insights.
With this data in hand, companies can use algorithms to identify patterns and behaviors, predict customer preferences and interests, among other things.
By 2024, AI-driven personalization will revolutionize the way businesses interact with their customers, resulting in greater engagement and loyalty.
7. Evolution of chatbots
The popularity of chatbots is expected to continue growing in 2024. With the help of Machine Learning, Natural Language Processing (NLP), and other technologies, chatbots will become even better, providing fast and effective service to users.
Furthermore, the evolution of chatbots is also related to their ability to learn and adapt, making them increasingly intelligent and capable of offering personalized solutions.
Investment in AI is growing rapidly worldwide
Accelerated investment in AI will continue through companies that believe in and are implementing this technology, including industries looking to expand their businesses in the technology space.
Gartner revealed in a survey that ChatGPT's publicity encouraged 45% of executives to increase investment in AI and 70% of respondents said their organizations are in investigation and exploration mode with generative AI.
And by 2030, the global Artificial Intelligence market is expected to reach 1.811,75 billion, with a CAGR of 37,3% (from 2023 to 2030), according to the Grand View Research report.
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