Technology is present in people's daily lives, helping to transform long and complex processes into simple and quick actions. These facilities have brought about a new concept: society 5.0. In this society, technologies are used to offer solutions for people and create improvements for a more sustainable life.
In this scenario, companies have sought to adapt and use innovations to benefit their businesses, getting closer to their customers and creating new experiences to build loyalty.
75% of shoppers prefer to shop online
A survey conducted in June 2019 by the American consultancy firm Forrester showed that 75% of buyers prefer to make purchases online. In other words, consumers are looking for more practicality, comfort and agility when purchasing a product. At the same time, the study revealed that only 25% of companies actively promote online sales.
Based on this data, we realize that organizations still have a long way to go towards the digital universe to be able to, in fact, integrate their processes.
Artificial intelligence for business
The change in the way customers consume and, consequently, the need for corporations to have a presence in the digital environment, has a direct influence on the way in which purchasing and selling relationships between corporations occur. New demands are forcing companies to seek, mainly with the support of artificial intelligence, alternatives to connect with their buyers to ensure that the deal is closed.
This statement becomes even stronger when we look at this year's forecast from the consulting firm Gartner, which showed that by 2020, 30% of companies will use artificial intelligence in at least one stage of the purchasing process. This trend is expected to generate a large amount of data and, to analyze it, companies will need fast and effective means that will guide them towards assertive strategies targeted at each customer.
4.0 technologies optimizing processes and increasing decision-making power
One of the tools that can help with this analysis, providing market forecasts, is the Internet of Things (IoT). Based on predictive analysis, IoT provides an overview of the business and accurately shows the next steps for the company.
An example of how predictive analytics can be used is the application of a mathematical function that analyzes existing data and shows potential future problems, helping with decision-making and saving time. Another application is data analysis to create personalized service models or to ensure the creation of an assertive campaign to attract new consumers.
B2B commerce has increasingly adapted to new technologies and is looking for ways to get closer to its customers within the digital environment. Using a marketplace that offers advantages to the buyer, such as guaranteed supplier verification, promoting greater security, credibility in transactions and boosting sales, while providing the best of AI to the seller, is one of the paths that corporations should follow. These innovations guarantee greater visibility for companies in the new consumer society.
As we can see, e-commerce has grown and many companies are looking for ways to get closer to their customers. How about taking advantage of this change in behavior and doing business safely in a community that moves value? above R$ 100 billion per year?
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*Article written by Fabrizio Tassitano
Source: Portal Channel 360º