Constant digital transformations have brought changes to all sectors, especially in the way companies buy and sell their products. If we think about the B2C market, for example, the number of e-commerces continues to increase, because large retailers have understood that offering their products online is not just a trend, but a matter of survival in the current scenario.
The B2B market has also established the system of marketplace, a platform that shows buyers a universe of sellers from different areas, which manages the entire business and facilitates the search for new partners, as well as contact between companies. According to the latest edition of the Webshoppers report, released in 2017, the year was marked by the strengthening of transactions carried out in marketplaces. The segment reached R$ 73,4 billion and growth was 21,9% compared to 2016. For 2018 and 2019, the estimate is even higher.
In Brazil, the number of companies that have started using this solution as one of their sales channels is growing every day. A study released by Panorama dos Marketplaces do País, by Precifica, analyzed three of the main players in the market. The data, referring to the second quarter of 2017, showed that the platforms analyzed had more than 7 thousand different sellers, a growth of 13,6% compared to the previous quarter. But do organizations know the real importance of participating in a marketplace? Do they understand the competitive advantage they will have if they are ahead of their competitors in terms of exposure? In this article, we will show you how it is possible to take advantage of this technological advance and optimize the results of your business.
Low investment
Companies that choose to enter a marketplace do not need to invest in infrastructure, as the platform is already ready. Therefore, there is no need to worry about website development, hosting, domain and advertising. These points make the investment small, limited to the value of the contracted plan or a commission on the sale or total amount transacted, which can be negotiated.
Visibility
On the platform, the supplier company can insert its brand and register all the important information about its business, such as the product catalog and social networks. Since it is a B2B sales channel, thousands of buyers are part of this ecosystem and are interested in new supply sources. To be successful, it is important that the registration is complete, with well-treated images and correct texts to facilitate the buyer's search.
Control and management
Sellers receive notifications of opportunities generated by buyers and can participate in the quotation processes, increasing their chances of selling. In addition, the marketplace allows them to manage processes and analyze performance through quotation, order and billing graphs, as well as monitor performance indicators, response times and negotiations.
Increase in sales
The tool is another channel that allows you to increase sales with low investment. Companies with a digital presence can search for opportunities, apply and respond to quotes provided by buyers (who would not have any visibility if they were outside the community). Buyers also benefit by adding new sellers and achieving savings and greater security in their purchasing processes.
There is undoubtedly room for those who want to take advantage of the opportunities of expansion, but it is necessary to think strategically about virtual actions that generate volume and conversions, and contribute even more to the growth of online sales and purchases.
*Fabrizio Tassitano is Product Director at Mercado Eletrônico
Source: Clipping Segs.com.br