How is AI redefining the role of the buyer?

In the B2B segment, especially in the purchasing area, responding to changes with intelligence and agility has become a strategic differentiator.

The digital transformation of the sector is no longer a trend but a goal, and artificial intelligence is at the heart of this transformation, redefining the role of the purchasing professional and accelerating innovation in companies.

AI automates operational tasks, reduces errors, increases efficiency and opens up space for professionals to act in a more strategic and data-driven way.

But the goal of AI is not to replace the buyer. On the contrary: the technology acts as an important ally, freeing up time for more strategic analyses, improving supply chain performance and strengthening relationships with suppliers.

Gartner research shows that high-performing supply chain companies use AI to optimize processes at more than twice the rate compared to lower-performing companies.

With the advancement of digitalization and AI, the buyer is no longer just an executor of processes and assumes a strategic, analytical position focused on generating value.

Key skills expected of purchasing professionals in the new era of purchasing

1. Strategic vision

It is essential to understand the impact of purchasing on the business as a whole. The professional must see the area as a driver of innovation, value and competitive advantage, going beyond simple cost reduction.

Furthermore, this vision allows purchasing decisions to be aligned with the company's objectives, directly contributing to its sustainable growth. The strategic buyer anticipates demands, identifies opportunities for improvement throughout the chain and positions himself as a key partner for other areas.

2. Critical thinking

Having critical thinking is essential for the purchasing professional to go beyond tactical execution and act as a strategic agent within the organization.

When faced with volatile scenarios, this skill allows you to analyze situations in depth, question automatic interpretations and make informed decisions, even under pressure.

3. Data analysis

Interpreting dashboards, KPIs and reports in real time is essential for making better decisions. It is also important to use historical data to strengthen negotiations with suppliers.

Analytical maturity differentiates professionals who simply consult reports from those who extract value from data. The ability to transform information into action allows you to anticipate trends, correct errors and maximize results in negotiations with partners.

4. Technological knowledge

Mastering technologies applied to purchasing positions professionals as key players in the modernization of the sector. More than just performing tasks, they actively contribute to process optimization, accelerate digital transformation initiatives, and connect purchasing, IT, and suppliers in a collaborative effort.

In an increasingly digital and automated scenario, it is essential to be familiar with tools such as e-Procurement, RPA, artificial intelligence and analytics to operate efficiently and drive results.

5. Continuous learning

Digital transformation requires constant updating. Courses, certifications and industry events, such as the ME B2B Summit, are essential allies in keeping up with trends in supply chain, AI and innovation.

This continuous learning mindset ensures that professionals are always ready to adopt new solutions, lead changes and contribute innovative ideas. In a dynamic scenario, the ability to learn quickly becomes a competitive advantage.

To the next! 😉

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