Gain more visibility in the B2B market using the Marketplace

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marketplace-b2b

Having more visibility in a world dominated by technology is the dream of many brands. However, people are increasingly resistant to advertising.

If before it was difficult to resist the temptation to click on that ad that spoke directly to you, today these “extra clicks” have come to be considered traps by many consumers.

The nature of advertising has changed: today, early digital advertisers who believed that visibility would be achieved by paying little to make their brand seen no matter what are seeing their businesses lose value, sales and credibility.

The public is also no longer the same. The customer profile has changed as technological advances have occurred. According to a survey published in 2017 by adblocking specialist PageFair, the number of people using ad blockers has grown by more than 30% in recent years, which is equivalent to 700 million devices filtering ads worldwide.

 

B2B: a different mirroring of B2C

Moving further into the subject, the B2C market now has new exposure alternatives that are even more effective and targeted at its target audience. Based on content, this new advertising showcases brands and products in a more relevant way, for example by inserting the company's messages and differentials in relevant articles, success stories, and other topics.

The years of technological revolution have brought unquestionable advances to the B2C market, which were later adopted by the B2B market, in a different way, which has helped business-to-business trade evolve exponentially. Innovations based on applications that analyze data to predict demand and/or needs, robots and services that meet consumer needs immediately, among many other innovations.

B2B Marketplace bringing buyers and suppliers closer together

With a convenient business model for buyers and suppliers, the development of platforms that I call new B2B marketplaces brings together the most advanced technology available to enhance trade between companies that are increasingly based on data. Since today, the differentiated and accurate display of an offer or product is the most effective way to win new customers, doing virtual business with this basis is the most important step to break established rules that are already obsolete.

Gone are the days when the process of finding suppliers was laborious. Today, there is no need to waste time searching through search engines, as companies can find several suppliers in a single location who have already been previously analyzed and approved, with performance measured based on transaction data, with the advantage of negotiating better prices and payment terms.

By bringing together a large number of buyers and sellers trading directly, connected by platforms, unique purchases are aggregated and sellers have access to new customers at a lower transaction cost. Today, a company is able to purchase several different items with a single purchase order. And at pre-negotiated prices, with added services to ensure customer satisfaction.

With lower transaction fees for buyers, suppliers also gain benefits, such as new possibilities to increase their revenue and gaining visibility with the right audience – something that web advertising no longer guarantees.

In short, intelligently shared and understood demand, together with the connecting power of the 'new' B2B marketplaces, creates a wave of better business for suppliers of all segments and sizes, allowing a small supplier, before reaching the regional market, to become global, while at the same time the big ones discover unexplored niches. Long live intelligent commerce between companies.

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