Since the “live era” began, Mercado Eletrônico has held 39 online events with the participation of big names in the areas of corporate purchasing and sales.
With increasingly relevant topics for professionals and live participation from the public, the vice president of Mercado Eletrônico, Luiz Gastão Bolonhez, spoke with executives from large companies, such as JBS, Cinemark, OLX, Accor, Nestlé and several others.
In this year, the lives are monthly and continue with great guests to talk about the market, future, trends and skills of the successful B2B professional.
Check out the synopses of the most recent ME live streams, and take the opportunity to binge-watch and increase your knowledge.
Live ME with Gabriella Spinola (Head of Sales at Accor) and Celina Maria (Supply and Import Manager at Sotreq)
The importance of women in purchasing and sales negotiations
During International Women's Month, Mercado Eletrônico invited Gabriella Spinola, head of sales for South America at Accor, and Celina Maria, supply and import manager at Sotreq, for a special live broadcast on the importance of women's perspectives in B2B sales and purchases.
The chat showed that it is necessary to juggle many different tasks and have above-average performance to stand out professionally. Watch the video:
LIVE ME with Nicola Calicchio (Consultant and former senior partner at McKinsey)
Business Vision: Why Being Optimistic is the Best Choice?
Why is being optimistic better than being pessimistic? And why, despite all the ups and downs, are we living in the best times ever?
Nicola Calicchio, executive and consultant for large companies, shared the advantages of having an optimistic outlook even in difficult times.
Watch the recording and find out why, to be successful in life and business, it is essential to be optimistic:
LIVE ME with Jerson Nascimento (CPO of JBS)
2020: one year, a thousand lessons learned in B2B Purchasing
Jerson Nascimento, CPO of JBS South America, shared with the audience his experiences, the challenges of leadership and what to do to maintain the long-term value of the purchasing area.
What were the main lessons learned for JBS in such an atypical year? And how can we achieve high-performance procurement? These and other questions were answered by Jerson here:
LIVE ME with Daniela Terra (Purchasing Executive) and José Carlos Roman (partner at VO Duarte Consultoria)
High performance in B2B purchases
What does it mean to have high performance in B2B purchasing?
Discover in the chat with Daniela Terra, Purchasing Executive, and José Carlos Roman, partner at VO Duarte Consultoria, what companies and professionals are doing, beyond the most talked about trends, to improve the performance and results of e-commerce between companies.
Watch the video:
LIVE ME with Heloisa Callegaro (Partner at McKinsey)
What can 2020 tell us about the future?
Heloisa Callegaro, partner at McKinsey, participated in a chat with Mercado Eletrônico and gave a real lesson on the lessons learned from the most different 12 months we have ever had in our lives.
See the insights from the executive, who has worked for 13 years at one of the largest and most important consultancies in the world:
LIVE ME with Gabriella Spinola (Head of Sales at Accor)
From purchasing to B2B sales: the journey and importance of female leadership
We invited Gabriella Spinola, former head of purchasing and current head of sales at Accor, to talk about this career transition and how her experience with the other side of the negotiation can help a lot when it comes to selling more and better.
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Gabriella also shared her challenges as a female leader and gave tips for women to definitely have more equality in the job market.
It's worth watching the full video to get inspired and learn a lot:
LIVE ME with Matheus Rodrigues (Head of Procurement and Facilities at OLX)
B2B purchases from the largest buying and selling website in Brazil
Matheus Rodrigues, head of Procurement and Facilities at OLX, shared the mission of the Purchasing team at the largest e-sales website in the country and the main challenges of digitizing the area.
How is it possible to reinvent purchasing processes to make professionals' daily lives simpler and more strategic?
Matheus answered this and other questions in a very interesting chat. Watch the video:
LIVE ME with Paulo Sergio Gouveia (CIO of the Zaragoza Group)
B2B purchases in Zaragoza: the fastest growing retail in Brazil
What is the future of physical retail, at a time when large e-commerces are gaining strength and adoption? And what are the challenges for supply teams throughout this process?
Mercado Eletrônico invited Paulo Sergio Gouveia, CIO of Grupo Zaragoza, to share the main challenges facing retail in the coming years. Watch the video:
LIVE ME with Leonardo Framil (CEO of Accenture in Brazil and Latam)
2020: the year for those with innovation in their DNA
Leonardo Framil, CEO of Accenture Brazil and Latin America, the world's largest consultancy, answered questions about innovation, digitalization and future trends.
In the chat, the executive spoke about Accenture's reinvention throughout its history and the transformations that came with the pandemic scenario.
These are just some of the live broadcasts that Mercado Eletrônico has been doing since March 2020. You can follow the next chats and all the recordings here.
If you prefer, you can also watch the full playlist on our channel at YouTube.
Get the popcorn ready and enjoy! 😉