What is a B2B marketplace and what are the advantages of being part of one?

The B2B marketplace has come to revolutionize trade between companies

The B2B marketplace has come to revolutionize trade between companies

Marketplaces are booming on the internet. They have opened up opportunities for companies of all sizes and segments to appear and increase their sales by advertising in the storefronts of major brands.

This concept, which translates the idea of ​​collective sales, is not new, but it became prominent in 2012.

It is common to hear this term in B2C e-commerce, but do you know what a B2B marketplace is and what the advantages are of being part of one?

Well, keep reading, because that’s what we’ll cover in this post!

 

What is a B2B Marketplace?

What is a B2B Marketplace?

In B2C e-commerce, for example, the user chooses a pair of sneakers online and the store sends the product to the address selected by the user. The B2B marketplace works in the same way, but in this case, commercial transactions are made between legal entities. In other words, companies view offers from other companies, compare product specifications, the best conditions and prices, and then close a deal.

Aimed entirely at companies, a B2B marketplace is an online environment that acts as an intermediary between buyers and suppliers, and aims to promote business in an intelligent way, always meeting the purchasing needs of organizations. Online, buyers can find all types of products and services tailored to their business, and even compare prices and specifications in real time.

In times of crisis, marketplaces create a business ecosystem in which companies form a relevant business network. The main idea behind using cutting-edge technology – such as artificial intelligence, cloud computing, BI and machine learning in the B2B universe – is to bring a concept of community to the corporate world.

And to do this, more volume and knowledge about business partners is needed, which translates into more collaboration, compliance, transparency and auditability for companies.

 

Why join a B2B marketplace and what are the advantages?

Why join a B2B marketplace and what are the advantages?

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For suppliers, being part of a marketplace means increasing the exposure of your products and services to thousands of buyers, as well as increasing sales with low investment and little effort.

To do this, of course, it is important that the supplier keeps their registration up to date so that they can be easily found in searches.

Marketplaces also facilitate the management of opportunities and quotes, which can be accessed through a control panel. In addition, it allows performance analysis through quote and revenue graphs.

Another possibility is to apply for public quotations on the marketplace. In this case, the supplier asks the buyer for approval to participate in the process and respond to the quotation, increasing their chances of closing deals.

Buyers

For the Buyers, platform users have the possibility to access suppliers' offers electronically from any device with internet access, with detailed information about products and services in real time.

The B2B marketplace allows you to find new supply options, divided by categories, and also has transactional indicators that are easy to interpret and contain relevant data about the supplier company. Another advantage is that buyers can know in advance whether or not the company serves a certain region.

 

What differences should a good B2B marketplace platform have?

What differences should a good B2B marketplace platform have?

When choosing a marketplace, opt for the option with a good volume of customers and daily access to the platform, as this ensures that there are buyers looking for suppliers to participate in their processes.

The financial value transacted annually, and the volume of quotes and orders must also be taken into account, as well as the company's years of experience.

Another important point to check is the usability of the platform. In this case, ask for a demonstration to see how the solution can be used in your own company and to find out how it can adapt to your real needs. Also pay attention to the flexibility of the platform, so that it can display results quickly.

Finally, don't forget to check for specialized technical support, which has the know-how to make your profile even more attractive on the marketplace.

Now that you know what a B2B marketplace is and all the benefits it can offer, how about taking advantage and becoming part of one?

Discover the Mercado Eletrônico Marketplace, which enables buyers and suppliers to do business safely, in a community that moves value over R$100 billion per year!

Don't waste any more time, click here and enter the fastest growing business model in Brazil!

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