Preparations for the ME B2B Summit 2019, an event that will take you on a journey beyond digital, are in full swing.
It will take place on September 19th, in São Paulo, more precisely on the 5th floor of Shopping Vila Olímpia.
The highlight of the event is the content curation, which will bring together big names in the market to talk about trends, innovations, and technologies to benefit buyers and suppliers in the post-digital era. There will be more than 8 hours of knowledge, debate panels and networking among all participants.
Check out another confirmed topic on the agenda now!
Inbrasc presents a lecture on Negotiation
Another name confirmed at the event is Alex Leite, educational director of Live University (Inbrasc), who will present the theme “Negotiation: Tactics and Tricks You May Never Have Realized".
The presentation promises to cover important points of the art of negotiation, such as:
- Define price anchoring;
- Reluctant buyer and reluctant seller;
- Positioning yourself in relation to the power of authority;
- Tricks for working with concessions, reciprocity and favors;
- How to prepare to receive your first offers.
Anyone who has had the chance to watch Alex's presentation knows the enriching level of knowledge with which the professional presents his lectures. And since this is a subject of general interest, will be presented in the afternoon for both audiences.
The importance of negotiation
Negotiating is the art of resolving conflicts through dialogue and there is no denying its importance within companies.
Every day, negotiations take place, focusing on price, quality, delivery, speed and many other important points for an organization to remain competitive in the market.
But although it is such an ancient practice, it is not always easy to put it into practice, especially in times of financial and political instability.
Knowing how to negotiate can be a game changer for selling more and building customer loyalty.
Professionals who work in negotiation need to master all the techniques in depth. In addition, they also need to know how to deal with people with different profiles.
And then the question remains: do you know all the tricks?
Learn more about Alex Leite
With a Master's degree from FGV, executive training in advanced strategic planning from the University of California Berkeley and an MBA in IT Management, Alex was responsible for major projects in organizations such as 3M, Bradesco, Editora Abril, Gerdau, Itaú, Telefônica, Oxiteno, Petrobras, Natura, Saint Gobain, Vale, among others.
He is currently the educational director at Live University and is responsible for all programs, courses, events and relationships involving the purchasing market.
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