ME B2B Summit 2023: see a summary of the most anticipated event in the B2B market

The fifth edition of the ME B2B Summit, on October 18, brought together more than 1700 people at the Vibra São Paulo space, one of the largest entertainment venues in Latin America.

There were 14 hours of content, with an agenda full of expert guests, moments of relaxation, company stands, activations and lots of networking.

Throughout the event, comedian Marcio Ballas, master of ceremonies, provided a fun and relaxed experience for participants.

Marcio Ballas, actor, comedian and playwright.

Eduardo Nader, CEO of Mercado Eletrônico, took the stage to thank everyone for attending and reinforced the importance of this event for strengthening the B2B market.

Nader also congratulated the entire ME team, partners and speakers for their commitment and dedication, which made the ME B2B Summit 2023 a historic event.

Eduardo Nader, CEO of the Electronic Market.

Artificial intelligence is the theme of the 1st lecture at the ME B2B Summit 2023

The first speaker to take the stage was Ronaldo Lemos, a lawyer and innovation specialist. Our guest addressed one of the most talked about topics at the moment: artificial intelligence – how to adapt to the inevitable changes in the job market and make AI an ally in your professional routine.

Ronaldo Lemos, lawyer and innovation specialist.

Panels address ESG and hyperautomation of purchasing processes

The interest in engagement with ESG practices has increased year after year in companies. And the purchasing sector, as one of the most strategic areas, has a major role in promoting sustainability as a business strategy.

This year, we invited experts from large companies to participate in the panel “ESG as a business strategy: what is the value of sustainability in the Supply Chain?”

Adriana Rosa, sustainability manager at Copa Energia, was the mediator of the 1st panel of the ME B2B Summit 2023, which featured the participation of Flavio Barreiros, Supply Chain leader for Latin America at Accenture, João Francisco Dias, sustainability manager at Accor, and Fabiana Gomes, sustainability director at Hidrovias do Brasil.

Our guests discussed how ESG practices are increasingly at the center of strategic decisions, driving sustainable businesses with governance and profitability.

Adriana Rosa, Sustainability Manager at Copa Energia, Flavio Barreiros, Supply Chain leader for Latin America at Accenture, João Francisco Dias, Sustainability Manager at Accor, and Fabiana Gomes, Sustainability Director at Hidrovias do Brasil.

With the theme “Hyperautomation: how new technologies are revolutionizing the supply chain”, the 2nd panel featured Pedro Dalprat (mediator), Project Manager for operations at Roland Berger, Gabriel Judice, Head of Procurement at Nestlé, Matheus Coelho, Supply Manager at Mineração Ipê, and Luiz Vieira, Procurement Director at Oi.

In this panel, panelists discussed how hyperautomation in purchasing, through robust technologies, has helped companies make more strategic, data-driven decisions and driven major transformations across the supply chain.

Pedro Dalprat, Project Manager for operations at Roland Berger, Gabriel Judice, Head of Procurement at Nestlé, Matheus Coelho, Supply Manager at Mineração Morro do Ipê SA, and Luiz Vieira, Procurement Director at Oi.

Palco Connect welcomes guests from various companies

With a program packed with diverse topics, such as B2B payments, omnichannel, strategic boards, opportunities in generative AI, among others, the Connect Stage, mediated by Leandro Pilati, CEO and founder of Voxtory, received speakers from several companies.

  • The new era of B2B payments – Guillermo Brenes (Mastercard), Cassiel Valcarcel, Fabio Fontes and Tamara Dzule (Mastercard)
  • Service measurement solutions and ME integrations – Fabio Machado
  • Buyer's Trips – Ricardo Pereira (Coffee with Buyer)
  • Dynamic Learnability – Alex Leite (Live University)
  • Multichannel and omnichannel – Alessandro Silveira (Copastur)
  • Strategic boards – Edgar Santos (K2 Partnering Solutions) and Leandro Nunes
  • Procurement Market Vision – Pedro Dalprat (Roland Berger)
  • The impact of AI on business – Felipe Patane (Oracle)
Connect Stage at ME B2B Summit 2023.

“Branding” is the new topic of a lecture at the ME B2B Summit

What is the role of a brand in B2B purchasing decisions? These and other points about brand building and reputation were addressed in the lecture “The power of branding: building a solid brand in the B2B market”.

Galileu Nogueira, our guest expert on the subject, shared valuable insights on how to create long-term strategic connections and partnerships with companies in the talk.

Galileu Nogueira, Branding specialist.

Camila Farani tells her story and talks about innovation

Camila Farani, businesswoman, investor and educator, was one of the most anticipated attractions at the ME B2B Summit 2023. Our guest shared her story as an entrepreneur, the importance of networking for the corporate world, innovation, diversity and creativity as key factors for career success.

Camila Farani, businesswoman, investor and educator.

Career in purchasing and B2B marketplace are themes of panels

In the panel “The DNA of the B2B Buyer: the essential skills of a professional buyer”, Alex Leite (mediator), educational director at Live University, welcomed Viviane Bandeira, LAS Purchasing Manager at Bridgestone, Rafael Arakaki, Purchasing Manager at Saint-Gobain, and Tiago Bias, Supply Manager at Zona Sul, to talk about the skills of the modern buyer and the main current career challenges.

Douglas Marques, CEO of Café com Comprador, Kéully Martins, general manager of Purchasing at Panasonic, Adriana Máximo, manager of indirect industrial Purchasing at Danone, and André Monteiro, director of purchasing and supply chain at BP Bunge.

The panel on B2B marketplace was moderated by Douglas Marques, CEO of Café com Comprador, and featured the participation of Kéully Martins, general manager of Purchasing at Panasonic, Adriana Máximo, manager of indirect industrial Purchasing at Danone; and André Monteiro, director of purchasing and supply chain at BP Bunge.

Douglas Marques, CEO of Café com Comprador, Kéully Martins, general manager of Purchasing at Panasonic, Adriana Máximo, manager of indirect industrial Purchasing at Danone, and André Monteiro, director of purchasing and supply chain at BP Bunge.

How to prepare for an unpredictable future?

Denis Balaguer, EY Innovation Leader in Latin America, was our guest to talk about the era of great transformations. The speaker brought the perspective that it is impossible to predict exactly what is to come, but a proper understanding of the nature of these forces of change allows us to analyze the main trends and better prepare for the future.

Denis Balaguer, EY Innovation Leader in Latin America.

Clóvis de Barros Filho discusses “growth mindset”

Prof. Dr. Clóvis de Barros Filho was one of the most anticipated speakers of this edition. With the theme “Growth Mindset: the constant search for new perspectives”, Clóvis de Barros addressed that there is always time to learn new skills.

Clóvis de Barros Filho, PhD and associate professor at the School of Communications and Arts at USP.

Zeca Camargo talks about travel, culture and society

Journalist, reporter and presenter Zeca Camargo ended the day of attractions with a talk about his most memorable trips around the world, with previously unheard curiosities about his experiences and learnings during his explorations.

Zeca Camargo, journalist, reporter and presenter.

Below, check out other moments and attractions of this edition of the event:

A moment of relaxation at The Wall at the ME B2B Summit.

 

Action at sponsors' stand.

 

Coffee break moment.

 

Time for happy hour.

 

See you at the next ME B2B Summit! 🚀

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