Mercado Eletrônico updates its Public Quotation functionality to generate more B2B buying and selling opportunities

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omnichannel-b2b-trend

Mercado Eletrônico, a leader in B2B e-commerce in Latin America, announces an evolution of its Public Quotation functionality, which has been available on the platform since 2017. The new version allows buyers to disclose the type of product or service they wish to purchase and receive, in a ranked manner, the suppliers that have the greatest potential to participate in their quotation processes.

 

The new version of the Public Quotation

Initially, the functionality already allowed suppliers to make themselves available to participate in quotations requested by customers. However, the seller could only respond with a proposal after the buyer accepted their participation in the process.

The system has been improved and was recently relaunched with several improvements. Since January 13, 2020, suppliers who are subscribers to Mercado Eletrônico's Basic and Plus plans have been able to participate in price quotations without the need for immediate authorization from the buyer, and can respond, in an unlimited manner, to public quotes on the ME portal. Buyer approval still exists, but it happens at a more opportune time, ensuring fluidity, agility and competitiveness for everyone involved in the B2B purchasing process.

“The advantage for the buyer is that, after the supplier participates in the quotation, the platform, which has an intelligent ranking mechanism, sends a list with all the values ​​for the buyer to choose those that will be added to their comparative map. This increases the chances of generating quality savings, in addition to presenting new sources of supply. For the seller, the advantage is to see sales opportunities increase and to negotiate with large companies in our portfolio”, highlights Fabrizio Tassitano, product director at Mercado Eletrônico.

Supplier Verification Seal for more transparent business

Another difference in the new version of the Public Quotation is the visualization of the Supplier Verification Seal, which benefits all sides of the B2B purchasing chain. In the case of the buyer, the seal offers more security when selecting new sellers, since it allows checking which companies are legally constituted and verified within the Marketplace ME. For suppliers, the advantage is the credibility and prominence they receive, increasing the chances of being chosen and closing good deals.

The new version is now available on the ME website and is exclusive to the Mercado Eletrônico platform, which has 1 million suppliers registered on its Marketplace and has transacted, since its foundation in 1994, more than 27 million orders and R$700 billion in business.

Source: Channel 360°

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