In the universal symbol of power, the eagle represents strength, courage, longevity and assertiveness – attributes that made it the emblem of the American nation’s coat of arms. Far from the pantheon of birds of prey, the friendly duck has always been despised in its forays into literature and has become the personification of naivety. The duck is also synonymous with someone who tries to stand out in some way, without mastering any modality. In the race for new markets, some companies end up acting like ducks, trying unsuccessfully to extend their capabilities to areas that are outside their expertise. The result is frustrating, since representation cannot be achieved without in-depth knowledge of the skills.
But amidst the effervescence of the digital transformation, successful companies have managed to understand that collaboration is not just another alternative for survival, but rather a necessity for development.
Some large companies have understood the new rules of the game well. They have created platforms collaboration providing an opportunity for a new perspective on companies’ business models. Proposing a “win-win” collaboration by connecting small initiatives in a synergistic way.
With this, they gained strength to solve problems that go beyond the traditional scope and to create new businesses by reformulating previous models.
In the case of startups, collaborative participation is a brilliant solution. Companies of this size often find themselves limited by not having the necessary resources, support services, staff or time to solve problems.
In this case, collaborative initiatives help to create ecosystems of experts who work towards common goals, such as offering better consumer experiences or solving “pains” in certain business segments to develop new niches.
Capitalizing on knowledge is a trend that has increasingly been gaining ground among large corporations. This innovation, which is based on the principle of collaboration, consists of borrowing the gray matter of other companies and combining it with your own to gain a broader view of the business. As a result, organizations gain greater penetration into new areas.
Another way to create ecosystems is to combine creativity with algorithms. And, in this sense, technological platforms are the best tools to represent this reality.
Just look at the list of the ten largest companies in terms of market value on the New York Stock Exchange. Four of them have their business based on platforms that generate value as they are used by more people.
Also known as a network of specialist channels, an ecosystem based on an electronic platform can also generate opportunities for professionals or companies focusing on one or more purchasing categories.
In this way, companies in the steel sector, for example, can become specialists in direct and indirect inputs for this industry to, among other initiatives, develop suppliers and catalogues that make sense to meet the demand in the area.
The interconnection power of these platforms is so great that it brings competitors together to complement each other's offerings.
Whether we like it or not, in the near future, most processes will be automated by these platforms. This is what the recent study carried out by researchers from Oxford and Yale. According to the research, by 2051 all human jobs will be replaced by artificial intelligence.
What may cause alarm should, in fact, be seen as a priority to change, even if gradually, our relationship with new business models.
And the best way to achieve this is to reinvent reality as we know it today to generate balanced relationships between companies, employees and third parties, with mutual gains. sustainable.
By Carlos Viali, consultant at Electronic Market