The digitalization of purchasing processes is already a reality in organizations. Today, with just a few clicks, buyers can find and hire new suppliers. Therefore, positioning yourself in the online environment is no longer a choice, but rather a requirement to ensure the survival of your business. But, amidst so much competition, what does it take to stand out in the digital world?

Having a website that details product specifications, creating an online store or being present on social media are important steps, but they are not enough to make your company known in the market and close deals. B2B marketplaces are increasingly present in the daily lives of buyers, as they make the entire purchasing process more agile and transparent.

How does an e-Marketplace work?

Through an e-Marketplace platform, such as Mercado Eletrônico, suppliers can participate in quotations, communicate and negotiate with purchasing companies directly through the solution, i.e., there are no emails, phone calls or printed materials. All purchasing steps are concentrated in one place, to facilitate commercial transactions.

In addition to making it easy to complete purchasing steps, such as quotation, negotiation and ordering, the e-marketplace opens up a range of opportunities for suppliers to find and negotiate with companies of different sizes and segments.

By being part of an e-marketplace, your company will increase the exposure of its products to thousands of potential buyers. This allows the company to increase its sales with low investment and less effort.

How to increase the chances of closing deals on the e-Marketplace?

To increase the chances of being found by companies, participating in quotations and closing deals, it is important to keep your company's registration data and information always up to date, such as location and area of ​​operation.

Product details and keywords related to your company can help your company be found more easily.

In addition to active searches by buyers, e-marketplace solutions provide recommendations, suggestions and business opportunities for these organizations. This is because there is intelligence behind these recommendations, based on the companies' purchasing history indicators, transactions already completed and the quality of the suppliers' registration.

Technology is a great ally for B2B businesses

Investing in technologies is essential to win new business and increase sales. e-Procurement It is the most used tool by buyers to obtain quotes, negotiate with suppliers and close deals. As it is a cloud-based solution, it makes it easier for everyone involved in negotiations to access information from any time and place.

Another technology that is transforming business-to-business commerce is artificial intelligence (AI), which helps analyze data and optimize buyers' decision-making. Along the same lines, IoT (Internet of Things) solutions facilitate predictive analysis and allow demand forecasting and the creation of solutions quickly and efficiently.

Stay up to date with market innovations

To stand out in a competitive market, you need to stay up to date with the latest innovations on the market. There are hundreds of companies that already occupy a prominent position in the digital environment. With this perspective, keeping up with what is new and understanding the best way to apply it to your business can guarantee greater visibility and more sales opportunities.

Discover the Electronic Market e-Marketplace

In the Mercado Eletrônico e-Marketplace, in addition to business opportunities, your company streamlines and automates sales processes and has access to a complete control panel.

In 2023 alone, we transacted more than R$180 billion in B2B business, registered 5 million orders, reached 1 million suppliers and 10 thousand purchasing users.

Access quotes from major purchasing companies on the Electronic Market and grow your online presence. Click here and learn more about our e-Marketplace platform.

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