In 2020, people changed their habits. From the most complex attitudes, such as having to work from home, reorganizing schedules and creating different ways to concentrate and produce, even amid the chaos of domestic activities, to habits regarding the information they consume.
And on the ME Blog, this was very clear!
In the list of the most read posts of the year, we saw that our audience looked for answers, training and guidelines to stand out in such an unusual year.
There was unanimous concern regarding the automation of B2B purchases, careers and results, and how to make business-to-business trade more strategic and intelligent from now on.
Check out the most read posts of the year now and take a tour through all this information again, before 2021 begins.
The 5 most read posts in 2020
1. Do you know what B2B is and how to promote it intelligently?
After much talk about the digital revolution in the B2C market, with the use of omnichannels and e-commerce, the time has come for B2B commerce to benefit from modern tools.
But to start with, do you know what B2B is? And how to promote it in an intelligent and strategic way? In this post, we explain everything!
2. The fourth industrial revolution and opportunities for Brazil 4.0
With the improvement of technologies such as IoT, robotics, big data, cloud computing, along with market competition, companies were forced to adopt digital transformation.
Bringing the use of technology to optimize processes, which were previously done manually, has allowed companies to create a new way of working, in a more strategic and intelligent way.
3. Purchasing professional: a career for the future
The purchasing professional is an increasingly important figure in company meeting rooms.
With about 50 candidates fighting for a place, the activity is one of the most popular in 2017, according to experts from Michael Page, and, in 2020, the relevance of this profession became even more prominent.
4. Process automation: what is it and what are the benefits?
Managers need to keep in mind the importance of keeping most of the operational workload of purchasing processes automated. Process automation consists of transforming steps that were previously carried out in a strictly manual manner into procedures that rely on the help of technology.
Automation is not intended to replace human activity, but to optimize resources and facilitate the work of professionals in general.
5. 8 KPIs to measure B2B purchasing performance
Behind every KPI is always improvement. Key performance indicators can help you understand whether your company is on the right track to success. If that’s not the case, they can point you in the right direction.
When used to monitor the acquisition process, indicators help to define clear goals for the department.
To end the post, we share a video, made with great care by our team, to thank you for your company in 2020 and wish you better days, smiles and lots of hugs in 2021.
See also Electronic Market Retrospective in this year.
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