The world of corporate purchasing is constantly evolving, and one of the trends is the use of B2B marketplaces to boost business competitiveness.
These platforms connect buyers and suppliers, enabling the automation of processes, organization of information and optimization of negotiations between companies.
In addition to promoting agility, marketplaces free buyers from operational tasks, such as manually comparing proposals, allowing them to focus their time on strategies.
By centralizing business transactions in a single environment, companies gain more transparency and control, reduce risks and strengthen their policies. compliance.
To discuss the subject at the ME B2B Summit 2024, we invited the following experts to the panel “Discovering the power of the B2B marketplace”:
- Prof. Dr. Fábio Cerquinho – Founder and CEO of CIEC Academy;
- Rosemere Capella – Head of Corporate and Supplies at Holding Invepar;
- Rodrigo Aratanha – Executive Director of Planning and Control at Total Express.
Below, check out the main insights from these professionals on the use of B2B marketplaces:
1. Collaboration between buyers and suppliers
The B2B marketplace is revolutionizing the way buyers and suppliers connect, negotiate and manage their processes.
By investing in technology and fostering a cultural change, companies can create a more agile, dynamic environment that is prepared to face the challenges of the future.
Adopting collaborative practices not only strengthens business relationships, but also drives innovation, strengthening the B2B ecosystem as a whole.
2. Advances in technology and AI
The combination of B2B marketplaces with artificial intelligence is revolutionizing the way companies buy, sell and manage their supply chains.
Through advanced algorithms, platforms are already offering a more personalized and efficient experience, optimizing the buying and selling processes.
Furthermore, this synergy allows for more strategic decisions and transforms the B2B marketplace into an essential tool for increasing efficiency and competitiveness in business.
3. Transforming data into strategies
One of the biggest benefits of B2B marketplaces is the ability to centralize and organize information in real time, providing data that support buyers' decisions.
This allows you to quickly identify negotiation opportunities and optimize purchasing processes, as well as improve supplier management and increase operational efficiency.
Access to structured information on a platform also contributes to the creation of a purchasing planning aligned with the company's goals and market demands.
4. Supplier diversification
By providing access to a broad supplier base, the B2B marketplace enables buyers to diversify partners and expand strategic negotiation opportunities.
Furthermore, by having more suppliers available, the purchasing company significantly reduces the risk of supply shortages, ensuring the continuity of operations.
Access to multiple suppliers increases the ability to innovation, allowing the company to explore varied solutions, advanced technologies and ideas from different partners.
4. Inclusion of local suppliers and small businesses
Using the B2B marketplace allows companies to promote the inclusion of small suppliers and local businesses, strengthening diversity in the supply chain.
Furthermore, it encourages practices aligned with ESG pillars, such as the positive social impact, by enabling micro and small suppliers to access new business opportunities.
Just as important as the inclusion of small suppliers is the training of these partners to act efficiently in the digital environment.
Did you like this content? Also read the post “Purchasing planning reduces operating costs and strengthens innovation” and increase your knowledge on the subject!
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